Our Mission
When customers ask ChatGPT, Claude, or Gemini "What's the best...?", the answers shape awareness, consideration, and purchase decisions.
Zebora ensures your brand is visible, accurately understood, and the preferred recommendation in those moments—turning AI visibility into measurable competitive advantage.
What We Do
Zebora is a consultancy + platform that measures and optimizes how your brand appears and is recommended inside ChatGPT, Claude, and Gemini—then turns findings into action.
We're different because we combine proprietary AI brand measurement (our Zebora Scorecard), 10+ years of growth marketing expertise, and real-time competitive intelligence—with an early warning system that alerts you to threats before they impact revenue.
Our Story
The shift from Google to ChatGPT created a new brand battleground:
AI recommendations.
We were early. While building theround.com (an AI-native jobs platform), we went deep on LLMs—automated workflows, advanced prompting, and AI agents before "AI agents" were mainstream. We saw firsthand how models synthesize information, what they prioritize, and what they ignore.
That's when we spotted what others missed: Brands had zero visibility into how they were represented in AI conversations. No measurement. No optimization. No strategy. Just hope.
Meanwhile, customers were shifting from Google to ChatGPT for recommendations—and making buying decisions based on answers shaped by signals brands couldn't see or control.
So we built Zebora. Founded by the team behind TrueUp (an award-winning growth marketing agency featured by TechCrunch), we created the first consultancy + platform dedicated entirely to AI brand measurement and optimization.
Since launch, we've developed proprietary scorecards, methodologies, and action frameworks that bring research-grade measurement and growth execution to this new battleground.
The Founders
Liam Reynolds
CEO
Liam has spent his career at the intersection of data, marketing, and growth. Before Zebora, he founded TrueUp, an award-winning growth marketing agency featured by TechCrunch. TrueUp brought agile, experimental, data-led thinking to brands including Telefónica (O2), Standard Life, Quizlet, LVMH, Speedo, The Economist, SMARTY, and Atom Bank.
Grant Simmonds
CTO
Grant has optimised digital experiences for brands including Vodafone, Mercedes, and Checkatrade. Before Zebora, he built one of the first AI-native jobs platforms (theround.com) and designed complex AI workflows before "AI agents" was mainstream. His superpower: taking emerging technology and making it commercially useful—fast.
Our Principles
Clarity from chaos
Black-and-white insights that drive decisions, not debates.
Partnership
Technology + human guidance. We don't just leave you with the data.
Authority
Rigorous methodology and accountable scoring.
Ready to Win in AI?
See exactly where your brand stands vs. competitors—and what to do about it.