About Zebora
Our Mission
AI is becoming a significant new channel for brand discovery and recommendation.
Zebora exists to help brands understand how they are represented within it, why competitors are winning and what needs to change.
01What we do
What We Do
Zebora is a specialist GEO consultancy, combining deep expertise with our own proprietary platform.
We help enterprise brands measure how they are represented and recommended across leading AI platforms including ChatGPT, Google AI Overviews, Claude and Perplexity. We diagnose what’s behind the gaps and turn that insight into clear strategy for PR, content, SEO, brand, web and digital teams.
02Our story
Our Story
AI is creating a new battleground for brands:
AI recommendations.
Zebora grew out of a simple observation: brands were starting to be discovered and recommended through AI, but had little understanding of why they appeared, why competitors were winning or what they could do to change it.
We first saw this while building theround.com, an AI-native tech talent platform. Working deeply with LLMs, APIs and automation gave us a close-up view of how models interpret information and make recommendations.
We also recognised early that GEO measurement risked following the SEO playbook too closely, with automated prompt generation creating shallow or unrepresentative datasets. So right from the start, we baked in robust, custom prompt taxonomies, giving us a stronger foundation for measurement and the ability to create bespoke measures around each business.
But measurement alone wasn’t enough. Brands needed help understanding what was driving the results and turning that insight into strategy and action.
So we built Zebora to combine rigorous measurement, deep diagnosis and specialist consultancy.
03The team
The Founders
Liam Reynolds is co-founder and CEO of Zebora. He has spent his career at the intersection of data, marketing and growth. Before Zebora, he founded TrueUp, an award-winning growth marketing agency that worked with brands including Telefónica, Standard Life, LVMH, Speedo, The Economist and Atom Bank.
At Zebora, Liam shapes the measurement, diagnosis and strategic approach, bringing a commercial marketing lens to the data so clients can clearly see what really matters, where the biggest opportunities are and what to do next.
Grant Simmonds is co-founder and CTO of Zebora. He has spent his career building digital products and technology for brands including Vodafone, Mercedes and Checkatrade. Before Zebora, he built theround.com, an AI-native tech talent platform, and developed advanced LLM workflows and automation.
At Zebora, Grant pushes the boundaries of what the technology can do, building new ways to measure, analyse and diagnose AI performance and continuously extending what the platform can uncover.
04How we think
Our philosophy
- 01
Everything starts with the prompts
Your measurement is only as good as the prompts behind it. That’s why we treat prompt design as a strategic discipline, not something to automate and forget.
- 02
Not all prompts are equal
Some questions, audiences, products and use cases matter more than others. GEO measurement should reflect commercial importance, not just count appearances.
- 03
Tools measure. They don’t do strategy.
Good strategy needs people who understand the business behind the data, including its priorities, nuances, capabilities, people and politics. Technology provides the evidence. Human judgement turns it into the right action plan.
- 04
GEO is bigger than SEO
Improving how AI models understand and recommend your brand requires consistency across all the signals that influence them, from brand and PR to content, SEO, web and digital. Good GEO aligns those disciplines rather than treating AI visibility as a single-channel problem.
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