What we do

Measure. Diagnose. Act.

We build measurement around your business, diagnose what matters most and turn that intelligence into a strategy your teams and agencies can act on.

01Measure

Measure the right things

Most GEO tracking starts with a generic list of prompts. We start with how your business actually works, then build the measurement and prompt taxonomy around it, so every score reflects something that matters to you.

  1. 01.1

    Custom-built prompt taxonomies

    A typical enterprise framework includes 600 to 800 custom built prompts across 40 to 60 reporting dimensions mapped to your business, covering the different ways customers naturally ask, compare and evaluate.

  2. 01.2

    Scale and structure

    AI answers naturally vary. Running large volumes of prompts repeatedly helps even out that variation, while a controlled framework stops any one area skewing the result. That gives you a reliable baseline you can track over time.

  3. 01.3

    Commercially weighted

    Not every product, audience or use case matters equally. We apply commercial weighting across the measurement framework, so the scores reflect your priorities rather than simple prompt volume.

  4. 01.4

    Go beyond visibility

    Visibility is only one part of the picture. We also track competitive position, recommendation rate, perception, sentiment, authority, trust and clarity to give you a fuller view of how AI sees your brand.

02Diagnose

Understand what’s driving the results

Measurement tells you where you stand. Diagnosis explains why. We look beneath the scores at the competitive gaps, brand perception, messages and sources behind your performance, then identify which gaps genuinely matter to your business.

  1. 02.1

    Find the gaps that matter

    We break performance down across your business to show where you are underperforming, where competitors are strongest and which gaps matter most commercially.

  2. 02.2

    See how AI understands your brand

    We analyse the associations, strengths, weaknesses and points of difference shaping how AI positions and recommends your brand.

  3. 02.3

    See the signals behind the answer

    We trace the first party and third party sources, publishers, content and messages shaping how AI understands and recommends your brand and category.

  4. 02.4

    Explain why competitors are winning

    We compare your performance with the brands ahead of you to understand what they’re doing differently, which advantages are driving their position and where you have a realistic opportunity to compete.

03Act

Turn diagnosis into action

Good GEO strategy is not about fixing everything. We focus on what matters most, then build a practical strategy around your priorities, capabilities, teams and agencies.

  1. 03.1

    Prioritise the biggest opportunities

    We combine gap size, commercial importance and likely impact to identify where to focus first and what can wait.

  2. 03.2

    One joined up strategy

    Good GEO needs PR, brand, content, SEO, web and digital working together. We turn the diagnosis into a single strategy built around your objectives, resources and the teams, agencies and tools you already use.

  3. 03.3

    Equip teams to execute

    We turn that strategy into practical guidance, toolkits, frameworks and briefs your teams and agencies can act on.

  4. 03.4

    Ongoing strategy and support

    We track progress against your baseline and changes in AI answers, then evolve the strategy as new priorities and opportunities emerge.

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