Question 1

How is Zebora different from other GEO consultancies and agencies?

Accepted Answer

Zebora is a specialist Generative Engine Optimisation (GEO) consultancy for enterprise brands and high-growth startups and scaleups, combining deep expertise with its own proprietary measurement and diagnosis platform.
While many GEO agencies focus on SEO, PR and content execution, Zebora specialises in measurement, diagnosis and strategy: understanding why brands are winning or losing visibility in AI and what to do about it.
Our platform enables us to analyse AI visibility, recommendations, competitors, brand perception and influencing sources in considerably more depth than conventional off-the-shelf GEO tools. Our consultants work alongside you, turning that evidence into commercially relevant insights and actionable strategies for your teams and agencies.
It's a combination of strategic thinking, specialist expertise and proprietary platform that goes well beyond a conventional SEO or GEO audit using standard GEO tools.

Question 2

We already use a GEO platform. What value would Zebora add?

Accepted Answer

Many of the businesses we work with already use GEO platforms such as Profound, Peec and Semrush. But knowing your AI visibility score and knowing what to do about it are two very different things.
That's where we come in.
To start with, we build a bespoke prompt taxonomy around your business to ensure we're measuring the right things. Then our platform helps us go much deeper, understanding why your brand is performing as it is, where the biggest commercial opportunities lie and what actions could improve your position.
We combine this deeper diagnosis with business-specific research and strategic recommendations, helping you get more value from your GEO investment.
Our platform is also highly visual, intuitive and CMO-friendly. It doesn't require a dedicated analyst to understand and interpret the results, making it easier to get the wider business aligned around the numbers and priorities.

Question 3

What makes Zebora's approach to measuring AI visibility different?

Accepted Answer

At Zebora, measurement starts with understanding your business and building a bespoke GEO measurement framework around it. This typically takes 2–3 weeks, not five minutes generating generic, automated prompts.
A typical framework contains 600–800 prompts, organised into 50–80 business nodes across dimensions such as products, services, customer needs, audiences, features, use cases and competitor comparisons.
We apply commercial weightings to reflect the relative importance of different business areas and analyse performance at the node and dimension level rather than focusing on individual prompts.
We also use specialist prompt methodologies for different measurement objectives. This means we can build a much more detailed picture of:
- AI visibility: Exactly where your brand is strong or weak across different products, audiences, customer needs and use cases.
- Competitive positioning: How you compare with competitors across different commercially important areas.
- Sentiment: How positively or negatively AI represents your brand, and the messages and factors associated with that sentiment.
- Brand perception: How AI understands your brand's authority, trustworthiness, clarity and differentiation, including how these compare with competitors.
- Sources and signals: How the first-party and third-party sources associated with AI responses differ across customer segments, products, use cases and features.
We repeat our measurements regularly across different AI platforms, allowing us to track performance, identify changes and understand how your position is evolving.
This structure then allows us to join the dots, connecting the biggest commercial visibility gaps to the content, sources and signals that may be influencing them. This forms the basis for our strategies.
The result is a much more meaningful picture of how your brand performs in AI, grounded in what actually matters to your business.

Question 4

Can Zebora explain why AI represents and recommends our brand the way it does, and what's holding us back?

Accepted Answer

Yes. Diagnosis is one of Zebora's core specialisms.
We examine how AI describes, evaluates and recommends your brand from multiple angles, including how you compare with competitors, where you're being overlooked and where your brand might be misunderstood or misrepresented.
We then investigate the patterns and relationships across AI responses, brand perception, website content, third-party sources, citations and other signals that may influence recommendations.
By connecting these different sources of evidence, we can identify potential weaknesses, gaps and barriers that may be holding your brand back, along with opportunities to improve its position.
We can't see inside an LLM and know precisely why it generates every answer. But we can build a much clearer, evidence-based picture of what's likely influencing your performance and what you can do about it.

Question 5

How do we know which GEO opportunities are worth prioritising?

Accepted Answer

Not all AI visibility is equally valuable.
In the same way that not all customer segments, products, features or use cases are equally important to your business, we don't treat every area of your prompt taxonomy equally either.
Being recommended for a commercially important product, customer need or competitive situation may matter far more than appearing in dozens of generic AI responses.
Zebora structures and weights its measurement around your business priorities, then analyses where you're performing well, where competitors are winning and where the biggest gaps exist.
The goal isn't simply to increase your overall AI visibility score. It's to improve your position where it could make the greatest commercial difference to your business.

Question 6

How do we know what actions to take to improve our AI visibility?

Accepted Answer

Helping clients understand what actions to take is one of the most common reasons businesses work with Zebora. We help translate your AI numbers into recommendations and briefs for your marketing teams and agencies.
We start by understanding your baseline and what's influencing your current position. Then we look at where the gaps are and investigate the content, messaging, website pages, third-party sources and other signals behind them.
We translate these findings into a practical, prioritised action plan. This might include improving existing website content, strengthening brand messaging, addressing gaps in authoritative sources or identifying new digital PR and SEO opportunities.
We then work alongside your existing marketing, PR, content and SEO teams or agency partners, giving them the evidence and direction they need to turn those recommendations into action.
So you're not left high and dry with another report telling you where you stand. You know what actions to take next.

Question 7

What does a typical engagement with Zebora look like?

Accepted Answer

Every engagement starts with understanding your business, commercial priorities, audiences, products and competitive landscape.
We then build a bespoke GEO measurement framework to assess how your brand is represented and recommended across platforms such as ChatGPT, Google AI Overviews, Claude and Perplexity.
From there, we analyse the results in our platform, investigate the factors associated with your performance and identify the most important opportunities for improvement.
We translate these findings into practical recommendations and priorities for your teams.
For ongoing programmes, we continue measuring your performance, reviewing what's changed and identifying the next actions to take.
Engagements can range from a focused GEO audit or investigation to ongoing measurement, diagnosis and strategic support, depending on your objectives.

Know why you’re winning or losing in AI. Build the strategy to get ahead.

Go 100xdeeper

Deeper into your business

Deeper into why

Deeper into what to do

From measurement to strategy and action

Build a better data layer

Find meaning behind the numbers

Turn insight into action

Why Zebora?

Specialist GEO expertise

Built around your business

Works with what you have

Clear priorities

Questions enterprise teams ask about GEO

Don't let AI decide your brand's future without you.