Method
Prompt taxonomy
A prompt taxonomy is the structured set of questions a brand is measured against, grouped into tags and categories that reflect how its buyers actually ask. It is the denominator of every visibility figure Zebora reports, which makes it the single design decision that determines what the number means.
Tags, categories, overall
Individual prompts sit in tags, tags sit in categories, and categories roll up to the overall score. Every level is reported in its own right, so a brand can see that it is strong in one part of the buying conversation and absent from another, rather than reading one blended figure and guessing.
Why the set has to hold still
A score is only comparable across periods if the questions behind it stayed the same. Changing the taxonomy changes the denominator, so additions are made deliberately and their effect on comparability is stated rather than absorbed quietly into a trend.
Why the same brand can score twice
Two taxonomies for one brand: one full of questions naming the brand, one of questions a buyer would type without knowing it exists. The first returns a much higher figure, because an assistant asked about a brand tends to mention it. Both are honest measurements. Only the second says whether buyers discover you.
Read next on RateMyPrompts
How a prompt set is graded for whether it measures real buyersRelated terms
- Weekly visibility pool — The process that runs this set of questions on a schedule.
- Importance weight — How the parts of the taxonomy are made to count for different amounts.
- Prompt-mean rule — How a single prompt contributes, no matter how often it was asked.
- AI visibility — The figure this structure is the denominator of.
Last reviewed . Definitions are reviewed quarterly, and whenever the underlying measurement changes.
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